Turn Up The Base Versatile Powder Foundation

Turn Up The Base Versatile Powder Foundation was created to deliver customizable, professional-level coverage in a versatile, multiuse formula. Inspired by performance makeup, it allows consumers to transition from a natural complexion to a full-glam beat while providing a soft-matte finish, blurring the appearance of pores and texture, and controlling shine for up to 12 hours. Its 33 inclusive shades support a broad range of skin tones.

The visual direction celebrates complexion versatility through inclusive model imagery, shade representation, and educational application visuals. Close-up skin details, texture demonstrations, and before-and-after imagery highlight the powder’s buildable coverage, soft-focus blurring, and multi-use performance reinforcing its ability to perfect, set, and refresh the complexion from a natural finish to a full beat.