B12 Base Thinner

B12 Base Thinner redefines the makeup experience through customization and luminosity—allowing consumers to transform their foundation, tailor their coverage, and achieve a hydrated, radiant finish with one versatile, skin-care-infused formula.

The visual direction highlights the product’s versatility through luminous textures, foundation mixing moments, and radiant skin imagery. A balance of swatches, and application visuals reinforces the formula’s customizable coverage, skin-care benefits, and ability to create a seamless, glowing finish.